UX Research | Product strategy | Service Design
Hi! I’m Honey James
Senior UX Researcher & Strategist with 5+ years of experience transforming product development across high-growth markets (UAE, Egypt, India).
Industries: PropTech, HealthTech, Fintech, BeautyTech, Edtech, IoT, Artificial Intelligence
Business models: B2C, B2B, SaaS
70+ Studies conducted
15+ Startups supported
8+ Industries impacted
My mission is simple: to build robust, sustainable product foundations by bridging the critical gap between user reality and business vision.
Key Skills
Mixed-Methods for Action:
I guide teams from initial Problem Discovery (defining the what and why) and Concept Validation (testing the how), through iterative stuides, to impact measurement. I consistently provide the evidence needed at every stage to make confident product decisions.
01Solving Problems Holistically:
I bring a blend of engineering focus and product design vision. I apply rigorous systems thinking to diagnose and optimize end-to-end user and organizational interactions, driving innovation across complex service design ecosystems.
02Translating Regional Nuance to Viability:
Having worked with diverse startups across the GCC, Egypt, and India, I focus in translating nuanced regional user needs into high-impact strategy. My research ensures product roadmaps are user-centered, culturally relevant, and commercially viable in every local market.
03
Portfolio
01
Case study (8 min read)
Discovery research exposed a core weakness in the B2C model, delivering the clarity required to steer the venture toward a viable strategic pivot..
02
Article (4 min read)
A high-level look at how I strategically select methodologies, manage stakeholder engagement, and guide projects from initial discovery to final, evidence-based strategy.
03
Case study (9 min read)
We neutralized the critical post-launch constraint by implementing the PLRB and eliminating friction points for high-intent users, fueling a rapid conversion increase from 2% to 7% in two months.